Thursday, February 19, 2015

Update on the Marvel Experience - Thankfully, Not Cancelled

Yesterday, we ran an article questioning the seemingly up in the air status of the Marvel Experience's tour. From what we'd seen, it looked like the remainder of the tour had been cancelled. Happily, that's not the case. We were contacted by Tracy Mallozi, managing director of the Rose Group, who filled us in on the details.

The short version of what's happening is good news and bad news. The good news is good news if you live in the San Diego or Chicago area - the show is staying in Del Mar until March 1st, after which they're taking the show to a newly announced stop at Chicago's Soldier Field. During it's time in Chicago, the show will be "reconfigured to both double down on guest excitement and be able to better utilize existing infrastructure of stadiums and ballparks," and "retooled with more interactive games and upgraded content." After that, the show will finally come to San Francisco in the Spring of 2016.

So yeah - for those of you who were excited to see this one-of-a-kind event in San Francisco this spring, you will have to wait a year...but it does sound like it'll be a better show once it gets to you. Ticketmaster has announced that you'll have the option (not yet available, from what we can tell) to receive a refund, or reschedule for a 2016 date. We're anxious to check it out ourselves. Read the full press release after the jump.

Chicago Named as Next Tour Stop for First-of-its-kind Attraction
San Francisco, CA – February 13, 2015 – Hero Ventures, a Los Angeles-based experiential entertainment company, announced that “The Marvel Experience: The World’s First Hyper-Reality Tour planned San Francisco engagement will be postponed until Spring 2016, to allow for the show to be re-tooled with more interactive games and upgraded content. Guests who have already purchased a ticket for the San Francisco run will be able to receive a full refund through Ticketmaster or reserve tickets for the Spring dates.

The tour will be heading to Chicago, Illinois for its next tour stop.  The Chicago engagement will open at Soldier Field on Thursday, March 26, during which the touring, multi-Domed spectacle will be reconfigured to both double down on guest excitement and be able to better utilize existing infrastructure of stadiums and ballparks. 
The Marvel Experience allows Marvel comic book and movie fans to join forces with some of the world’s most beloved Super Heroes in a place where the real world and imagination become one.  The Marvel Experience has opened to rave reviews just days in to the third stop on its inaugural tour, including the below sampling:
“The Marvel Experience may do for live entertainment what P.T. Barnum did for the three-ring circus.” - Jon Swartz, USA TODAY
If you like comics, if you love technology, if you like FUN, this is a must-see, must-experience event. You simply won't be disappointed.” – The Arizona Republic
“We have figured out how to make this the best show it can be. The adjustments we are making will address direct consumer feedback from our inaugural three tour stops as well as leverage existing infrastructure at many of our venues, providing an enhanced audience experience and creating many new potential location options.” said Hero Ventures COO Doug Schaer.  “We have already found that several elements of our show are so popular that we would like to build more of them to bring our audience the best show possible. We are really looking forward to unveiling the new and improved version of The Marvel Experience in Chicago, and are committed to bringing it to the Bay Area next spring.”

The Marvel Experience is an immersive Domed attraction that features the world’s first-ever 360-degree, 3-D stereoscopic full-Dome projection theatre.  Along with the aforementioned, there is a state-of-the-art, thrilling motion ride and a “training center” that offers the opportunity for Marvel fans to actually become “part of the experience.”

“The fans and the press who have enjoyed The Marvel Experience and posted thousands of pictures know just how special this can be,” comments Hero Ventures CEO Rick Licht. “Creating an entirely new and unique Domed adventure with an immersive experience unlike anything that’s been done before where guests feel like they are part of it and interact with their favorite Super Heroes has been a thrilling and exciting endeavor.  We are excited to have this opportunity to improve upon The Marvel Experience in its infancy stage, as our quest for the perfect audience experience is never-ending.”

Produced by Hero Ventures, this first-ever hyper-reality touring attraction will travel to the east coast with more dates to be announced shortly. The Marvel Experience plans to follow the North American run with a worldwide international tour.

As agents of S.H.I.E.L.D. in training, guests of The Marvel Experience swing with Spider-Man, smash with Hulk, fly with Iron Man and more, all in preparation for an epic battle alongside Marvel’s biggest Super Heroes in a fight against Red Skull, M.O.D.O.K. and an army of evil Adaptoids.  The Marvel Experience incorporates next-generation interactive technology including augmented reality and multi-person gaming so you can see yourself in action.  Everything happens with bleeding-edge technology and advanced computer animation. There’s nothing else like it. Not only does the audience get to join the adventure, in the end they may even become heroes themselves.
Tickets for The Marvel Experience are available exclusively through Ticketmaster (

For a complete list of tour dates and images, visit The Marvel Experience website ( and stay current on the latest developments through social media, including:
Google+ --


Headquartered in Los Angeles, California, Hero Ventures, LLC develops and produces live entertainment experiences that delight and surprise consumers through innovative technology. The Company has brought together the best creative and business minds in animation, interactive technology and the live event space to create dynamic, unparalleled productions to share with audiences around the world in unique and unprecedented ways. Governing Board members include Oscar winning film producer and co-owner of the NFL’s New York Giants, Steve Tisch; retired Los Angeles Lakers legend and NBA 2-time Hall of Famer, Earvin “Magic” Johnson; Vince McMahon's WWE Senior Business Advisor, Basil V. DeVito, Jr.; Shamrock Holdings CEO, Stanley Gold; Guess Jeans Co-founder Maurice Marciano; Enlight Media’s David B. Miller; Parker Capital's Junfeng Li as well as Hero Ventures’ founders Rick Licht and Doug Schaer and Partners/Executive Producers Michael Cohl of S2BN and Jere Harris of PRG. For more information, visit

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit  © 2015 MARVEL

S2BN is Michael Cohl's diversified entertainment production and promotion company specializing in worldwide large-scale events in arenas, theatres and on film and TV.  Clients have included The Rolling Stones, U2, Pink Floyd, Barbra Streisand and many others throughout the world.  Current and recent productions include: Spider-Man: Turn Off the Dark, Rock of Ages, An Evening with Al Pacino and A Night with Janis Joplin. For additional information, visit:

No comments:

Post a Comment